From Bill Gates to Jean-Luc Godard, he’s creampied them all.

No, wait, let me try that again…

This is Noël Godin. Somehow, he’s made a career out of throwing cream pies at famous celebrities, from politicians to musicians and more. Of course, being Belgian, most of the famous people he’s pied are unknown to us, but there are still a few notable foreigners on that list.

Why does he do this? Well, he’s European, so of course he has some bizarre, overly-intellectual explanation for his actions, but in the end, it’s really just because hitting people in the face with pies is funny.